New York - based design firm Savvy Studio was chosen to rebrand the museum to fit the lifestyle and culture of a North American audience without sacrificing the raw
emotional essence of the original identity.
Not exact matches
Robin Hercia runs AWMYL design studio in Los Angeles, Ca and has a heavy client base in wellness industries - «The branding needs to be
original and it needs to be an all encompassing
emotional and atmospheric expression
of the business - typeface, color, and treatment are all a reflection
of its
essence and set the stage to attract the desired demographic.»
The
original 38 flowers
essences were herbal infusions made from flowers in which a British physician, Dr Edward Bach, discovered that each
of these flowers addressed a specific
emotional and mental aspect
of wellness.
The soundtrack is comprised
of original tunes that really serve to capture the
essence of Minecraft and complement the action unfolding on the screen perfectly, effectively striking the appropriate
emotional response from the player on a consistent basis as the story becomes darker in tone after the light - hearted opening sequences.