Kenton echoes this thought by explaining how
the emotional video campaign has helped Yeti reach the consumers in a way that conventional advertising can't.
Not exact matches
Videos are a great way to encourage contributions to your
campaign as they illicit an
emotional response and audiences respond better to visual and audio stimuli than text.
The most successful viral crowdfunding
campaigns often have specific
emotional pulls: dramatic stories presented by
video, the ability to track the progress of where your donation is going, or a sense of familiarity with the person in need (think sites like GoFundMe).
«The party that I love has lost its
emotional connection with millions of people,» he said in his
campaign video.
«These programs are expanding, and they're not going away,» said Kevin Chavous, executive counsel for the American Federation for Children, a school choice advocacy group that just released an
emotional campaign - style
video promoting vouchers.
They spoke about the following topics: E-mailing Kickstarter and getting advice before starting your
campaign, creating an e-mail lists of fans, how much to ask for, what your biggest expenses are, how much to pad out your time and money requests due to unforeseen problems, how much are kickstarter and credit card processing fee's, paying an artist, the design and layout of the Kickstarter page, putting images and
videos on your page, getting background music for your
video, when you should start your
campaign, for how long you
campaigns should be and what to avoid, what awards to offer, the
emotional rollercoaster that comes with a kickstarter
campaign, social media advertising, the logistics of mailing out all the books and more.
The new Pet Effect
campaign videos, «Comrade» and «Adopt a Human,» portray two situations in which pets can positively affect the physical and
emotional well - being of their humans — in effect saving lives on both ends of the leash.
One of the more
emotional campaigns would be outdoor company Yeti's
video series