At the height of the Clayoquot standoff, MacMillan Bloedel
employed public relations campaigns, marshalled exhaustive research from its foresters and scientists, and fought its opponents in court — and none of it was working.
Communications Specialists are
employed by companies to represent them to their target audiences; typical duties for communication experts are crafting a
public relations strategy, monitoring
campaign execution, serving as a spokesperson, handling crisis situations and guiding the PR staff.