Sentences with phrase «employed voter data»
Not exact matches
Yet one consultant who worked on the Cruz campaign suggested that the campaign did not always employ Cambridge's psychological data to devise distinctive ad creative to target specific voter segments.
http://adage.com/
That is the motto emblazoned on the website of Cambridge Analytica, the consulting firm that was employed by the Trump campaign to influence voters and that is now under scrutiny for its unauthorized harvesting of data from at least 50 million social media users.