In my book 7 Keys to a Winning CV: How to create a CV that gets results, I write about the importance of engaging your potential
employer straightaway, and this begins in the intro — right after your name and contact details.
Not exact matches
It has to be punchy and communicate great value
straightaway to the targeted
employer.
Your sales consultant cover letter should be relevant to the needs of
employer to persuade him / her to schedule an interview appointment with you
straightaway.
Your letter should be able to tell the
employer something about your relevant skills and capabilities that will warrant an interview
straightaway.
Instead of sending
employers the traditional CV via email, just send them a link to your personal page and impress them
straightaway.