Sentences with phrase «employing psychographic»

While company officials said they did not have sufficient time to employ psychographics in that campaign, they did data modeling and polling that showed Trump's strength in the industrial Midwest, shaping a homestretch strategy that led to his upset wins in Michigan, Wisconsin and Pennsylvania.

While company officials said they did not have sufficient time to employ psychographics in that campaign, they did data modeling and polling that showed Trump's strength in the industrial Midwest, shaping a homestretch strategy that led to his upset wins in Michigan, Wisconsin and Pennsylvania.

While company officials said they did not have sufficient time to employ psychographics in that campaign, they did data modeling and polling that showed Trump's strength in the industrial Midwest, shaping a homestretch strategy that led to his upset wins in Michigan, Wisconsin and Pennsylvania.

Not exact matches

The science of the psychographic profiling employed by Cambridge Analytica has been highly contested.

«The traditional and conventional methods that have been employed through all the elections in the last century may still work, but they will be unlike new strategies and tactics that are products of behavioural micro-targeting, psychographic profiling, predictive analytics and many other modern tools.»

And it's the bigger societal question of whether psychographics — souped up on the kind of data - linking that Cambridge Analytica employed — are getting too good and too complete to move from relatively benign to malign.