Not exact matches
Since the publisher had put shoulder to the wheel for that author's first book (
endcaps, banners, posters, front - of - store placement, all of which put it on bestseller lists — today, that author makes 7 - figures per book), I was very
encouraged.
Another way to merchandise cat supplements is with
endcaps, especially for Made in the USA and market leading products, says Chad J. Tillman, national sales manager for Grizzly Pet Products in Woodinville, Wash. «The market leaders help bring consumers into your stores, and an
endcap or designated top shelf showcasing cat products other than food can
encourage multiple add - on sales on items that typically have higher margins than foods,» he says.
«We recommend that our retailers... create promotional displays on their
endcaps, and we
encourage them to host promotions,» said Heather Govea, general manager of the Burbank, Calif., company.
«We
encourage our retailers to think of organizing their products into solution centers, where they group complementary products onto an
endcap or shelf display,» said Jaime McKinley, vice president of business development for W.F. Young Inc.'s Absorbine brand in East Longmeadow, Mass..