It's considered the Netflix for books and
encourages unlimited reading within the platform, attracting hardcore readers who would usually have to pay a lot more to read that much.
Not exact matches
«We know that subscribers to Kindle
Unlimited are
reading 30 - 40 % more than before they subscribed, but also that they're spending more money, which is also
encouraging.»
Kindle
Unlimited may actually
encourage more
reading than ever before, as you need to
read more books to feel like you're getting your money's worth.
I highly
encourage all of you to
read and share this article yourself, because if the problems in that article keep getting worse, I will take all of my books out of Kindle
Unlimited.
Earlier this year I blogged how Amazon's merchandising actively
encourages Kindle customers to
read books for free as part of a Kindle
Unlimited or Amazon Prime subscription.