Not exact matches
«One of the
value propositions is, you're getting the quality of a $ 500 bottle of
wine for whatever the price
ends up being, and you can have it over and over,» Lee says.
He said the «peanut butter approach» of spreading marketing investment into all of the company's brands was not working with Treasury
Wine's getting better
value for money by supporting its key premium brands and some bottom
end commercial
wines that are popular with consumers.
By the
end of November in 2017, Australia had a 27.1 % market share in terms of market
value, following France's 41.1 %, based on figures just released by the China Association of Imports and Exports of
Wine & Spirits.
As an example, the customs department said by the
end of August this year the country had imported more than nine million litres of
wine from Hong Kong through the five ports,
valued at roughly RMB 500 million (US$ 75.27 million)..
Treasury, which also owns Rosemount, Lindemans, Wynns and Wolf Blass, revealed earlier on Wednesday that the impairments comprised write downs of historical prices paid for
wine businesses before Treasury was de-merged from Foster's in 2011 plus a string of winery assets and infrastructure at the lower - priced commercial
end of the market which have shrunk in
value.
Bulk inventory remains stable in most of the markets in the Southern Hemisphere, with some
value -
end wines increasing in stock.
Higher
value wine exports grew substantially with exports of
wine above AU$ 10 per litre reaching a new peak of AU$ 779 million for the year
ending in March, said the trade organisation.
On the domestic front, Australian
wine sales in the off - trade market increased by 3 % in
value to AU$ 3.5 billion in the 12 months
ending on 4 March 2018, with the strongest growth occurring in the AU$ 15 — 30 per bottle segment according to IRI MarketEdge.