Endcap displays are ideal for merchandising litter boxes and related products.
Consider creating a special area for this purpose or using
endcap displays.
• Change
endcap displays based on how frequently loyal customers visit the store.
Moreover, we have seen tremendous success when retailers feature Urine Gone and Stream Clean on
endcap displays.
Tactics to prevent displays from feeling stale include: • Move permanent
endcap displays from one side of the store to the other or to another location.
New toys in the inventory should be brought to the attention of cat customers, and exciting
endcap displays provide a perfect location for this.
Additional sales - boosting strategies include cross-merchandising these products within other categories, creating grain - free sections within the store and calling attention to these areas, posting educational signage, using
endcap displays and placing treats in impulse - buy areas, such as by the registers or at the front of the store.
«One of the most effective techniques retailers can employ are
endcap displays featuring flea and tick control products and reminding consumers that the season is upon them,» he added.
Instead, stores need to truly make an effort to give litter boxes their moment in the spotlight, featuring a litter display as part of a regular rotation of
endcap displays.
Retailers should promote their services with brochures and business cards that are available on
endcap displays or by the register.
While cat treats are certainly at home in the treat or food aisle, retailer should also consider trying to increase incremental sales by placing treats by cash registers, in
endcap displays or near other behavioral training products.
and a few figures lingered in the toy section where they were never supposed to be, the dedicated Disney Infinity section and the special
endcap display of Star Wars - specific toys were empty.
The USB plugs are sold right next to the modules at the same
endcap display rack.
For instance, consider creating
an endcap display with orange carrot - type treats for Halloween and pastel - colored yogurt treats for Easter.
«We have a very innovative designer creating a shipper with all of our SKUs in a high - end
endcap display,» says Angerame.
Another option is to create a stand - alone or
endcap display that features both.
TropiClean has developed an educational
endcap display that features a video on periodontal disease, the consequences of poor dental hygiene and how the company's products can help.
Following are items to consider for a kit or
endcap display:
WENTZVILLE, Mo. — TropiClean will soon offer
an endcap display devoted to showcasing TropiClean «fresh breath made easy!»
Merchandising Retailers can easily work cat furniture, beds and scratching posts into
an endcap display in the store to create sales and educate customers.
Remember, a pond department can be one aisle of the store or even
an endcap display that can be added to later.
A product theme like feline obesity can easily be developed on
an endcap display.
Retailers can receive
the endcap display free of charge through a product purchase from their Mulligan Stew distributors.
The changing season provides pet specialty retailers with an opportunity to take stock of spring - inspired pet supplies that pet owners may need this season — think Easter egg treats, flower patterned collars and leashes, vibrant toys and rain coats — for
an endcap display to inspire impulse purchases.
Marketing Tips Water bottles are a natural fit for
an endcap display.
An endcap display featuring brightly colored food dishes, water bottles, hay dispensers and other cage accessories will draw customers» attention — especially when paired with a sign that says something like, «Your Pocket Pet CAN See Color!»
The solution to this problem is to feature scratching solutions periodically, setting up
an endcap display or even setting up a small selection of scratching options outside as part of a sidewalk sale, if possible.
Not exact matches
Website landing pages are like the
endcaps you see in a store — the
displays at the end of store aisles showcasing specific products and summoning customers to buy now.
Retail
displays include: in - store fixtures,
endcaps / end - aisles, point - of - purchase, shelf talkers, and gondolas
Does it have
displays or
endcaps, informational newsletters, events or interviews with authors?
This week, I received email from a top literary agent informing me that my Publishing Game books are going to be featured in her forthcoming book — which is already a book club selection and will be
displayed in a Barnes and Noble
endcap for two months.
Yellin suggests that retailers utilize promotional vehicles like clip strips and floor
displays, and George is in favor of
endcaps in high - traffic areas.
Creating
endcaps or counter
displays with rotating new items will draw attention and spark up conversation between the customers and the store employees.
That means including behavioral products in a store's regular rotation of items that get featured in high - visibility spots throughout the store, such as front - end
displays,
endcaps, window
displays and even countertop space.
Display toys in a spot that ferret owners will be sure to notice, such as a front
endcap.
Moochie & Co. starts the season by setting up holiday
endcaps and
displays after Halloween and expands the merchandise into a prominent section as the season picks up in early November.
In addition to in - store
displays, signage and
endcaps, experts highlight the importance of retailers having an online presence to educate consumers about the benefits of catnip and new products.
ECD36 is a three - foot
display for use as an
endcap or in - line and features working models of four Perfect Pet doors on swing arms and a working
display of the Modular Patio pet door.
Posters, signs, POP
displays,
endcaps, overhead section banners and any other in - store signage needs to look professional, but they can still have a bit of character.
«We recommend that our retailers... create promotional
displays on their
endcaps, and we encourage them to host promotions,» said Heather Govea, general manager of the Burbank, Calif., company.
«We encourage our retailers to think of organizing their products into solution centers, where they group complementary products onto an
endcap or shelf
display,» said Jaime McKinley, vice president of business development for W.F. Young Inc.'s Absorbine brand in East Longmeadow, Mass..
Merchandise the entire
endcap with canned food then place a shelf at eye level
displaying brightly colored cat food bowls as add - on sale items.»
Retailers can also deploy floor or shelf
displays and
endcaps to call attention to these items, being sure to incorporate informational signage.
«Secondary locations in the form of
endcaps, counter
displays and power panels ensure that customers who are searching for these products will leave the store satisfied,» W.F. Young's Oh said.
Claudia Loomis, co-owner of Cherrybrook, a three - store pet retail chain in northern New Jersey, began tagging U.S. - made products with red, white and blue paw - print stickers about a year ago, and for Independence Day, the stores curate assortments of domestically made items to
display on Made - in - the - USA
endcaps.
«If a retailer has the space and flexibility to setup a seasonal travel
endcap or
display targeting this group of customers, the retailer is positioning themselves as the point of purchase, as well as a source for product suggestions and tips and advice on traveling with pets.»
«Just like any other item in the store, concentrate on
endcaps and
displays during the high season,» says Barbara Denzer, vice president of marketing for Cardinal Laboratories.
Loving Pets also makes it easy for retailers to incorporate the company's products into their sets and
displays by offering custom plan - o - gram designs, pre-set plan - o - grams for
endcaps and various other
display options.
Incorporating one into an
endcap or an on - shelf
display can be a great way to capture attention, engage a shopper, and make the sale.
Marketing Solutions In addition to staff education, stores can further aid shopper education through special
displays and strategic signs in storefronts, windows,
endcaps and countertops that address trends and consumer needs.