Another way to merchandise cat supplements is
with endcaps, especially for Made in the USA and market leading products, says Chad J. Tillman, national sales manager for Grizzly Pet Products in Woodinville, Wash. «The market leaders help bring consumers into your stores, and an
endcap or designated top shelf showcasing cat products other than
food can encourage multiple add - on sales on items that typically have higher margins than
foods,» he says.
An
endcap display featuring brightly colored
food dishes, water bottles, hay dispensers and other cage accessories will draw customers» attention — especially when paired
with a sign that says something like, «Your Pocket Pet
CAN See Color!»