Yellin suggests that retailers utilize promotional vehicles like clip strips and floor displays, and George is in favor of
endcaps in high - traffic areas.
One idea is to set up
an endcap in the small animal department.
Not exact matches
Website landing pages are like the
endcaps you see
in a store — the displays at the end of store aisles showcasing specific products and summoning customers to buy now.
What started with lattes and cookies has become a phenomenon
in which entire
endcaps are dedicated to pumpkin spice products.
(Although, the standard buyer beware that comes with any black market dealings apply: «There are some people that say «Screw it,»» said D.O. «They put one little mark
in the
endcap and say it's shaved.»)
Retail displays include:
in - store fixtures,
endcaps / end - aisles, point - of - purchase, shelf talkers, and gondolas
and a few figures lingered
in the toy section where they were never supposed to be, the dedicated Disney Infinity section and the special
endcap display of Star Wars - specific toys were empty.
This week, I received email from a top literary agent informing me that my Publishing Game books are going to be featured
in her forthcoming book — which is already a book club selection and will be displayed
in a Barnes and Noble
endcap for two months.
And
in ebooks, it doesn't matter — there can never again be such a monopoly of every available window front,
endcap, and wire rack.
«Consider adding a clip strip at the register or
in - line, or an
endcap with stocking stuffers under $ 10,» suggests Cristen Underwood, director of marketing for Quaker Pet Products.
To promote green products
in the store, create an
endcap showcasing products that support a healthy, natural feline lifestyle.
While cat treats are certainly at home
in the treat or food aisle, retailer should also consider trying to increase incremental sales by placing treats by cash registers,
in endcap displays or near other behavioral training products.
To succeed with these kinds of licensed products, it's essential that retailers make them highly visible
in the store, such as near the register or on a dedicated
endcap.
Position your favorite line of food
in a high - traffic location, such as on an
endcap or directly across the aisle from your checkout counter.
George advises creating
endcaps near food aisles to demonstrate what cat feeding and watering areas can look like
in a chic and contemporary home.
Retailers can embrace the flag as a symbol as well, whether they want to color code a section of the store red, white and blue, or create an
endcap that totes the American flag so customers can easily identify where the «Made
in the USA» products are.
That means including behavioral products
in a store's regular rotation of items that get featured
in high - visibility spots throughout the store, such as front - end displays,
endcaps, window displays and even countertop space.
Display toys
in a spot that ferret owners will be sure to notice, such as a front
endcap.
Moochie & Co. starts the season by setting up holiday
endcaps and displays after Halloween and expands the merchandise into a prominent section as the season picks up
in early November.
Keep them close to the checkout counter or
in a curated
endcap.
In addition to in - store displays, signage and endcaps, experts highlight the importance of retailers having an online presence to educate consumers about the benefits of catnip and new product
In addition to
in - store displays, signage and endcaps, experts highlight the importance of retailers having an online presence to educate consumers about the benefits of catnip and new product
in - store displays, signage and
endcaps, experts highlight the importance of retailers having an online presence to educate consumers about the benefits of catnip and new products.
«We have a very innovative designer creating a shipper with all of our SKUs
in a high - end
endcap display,» says Angerame.
She also reminds retailers to take advantage of spinner racks, power wings and
endcaps to showcase the category, both
in the front of the store and
in other areas that customers visit frequently.
ECD36 is a three - foot display for use as an
endcap or
in - line and features working models of four Perfect Pet doors on swing arms and a working display of the Modular Patio pet door.
Another way to merchandise cat supplements is with
endcaps, especially for Made
in the USA and market leading products, says Chad J. Tillman, national sales manager for Grizzly Pet Products
in Woodinville, Wash. «The market leaders help bring consumers into your stores, and an
endcap or designated top shelf showcasing cat products other than food can encourage multiple add - on sales on items that typically have higher margins than foods,» he says.
Instead, stores need to truly make an effort to give litter boxes their moment
in the spotlight, featuring a litter display as part of a regular rotation of
endcap displays.
Posters, signs, POP displays,
endcaps, overhead section banners and any other
in - store signage needs to look professional, but they can still have a bit of character.
«We encourage our retailers to think of organizing their products into solution centers, where they group complementary products onto an
endcap or shelf display,» said Jaime McKinley, vice president of business development for W.F. Young Inc.'s Absorbine brand
in East Longmeadow, Mass..
«Since bowls are a must - purchase for any new puppy, adopted pet or new addition to the family, consider creating a New Dog / New Puppy
endcap or section that offers the essentials like bowls for food and water, leashes and collars, and healthful food and treats,» said Eric Abbey, president and founder of Loving Pets
in Cranbury, N.J.
Rounding the corner
endcap, which is devoted to natural, dry foods such as Purina Beyond, Nutrisca and Iams Super Food Blend, is the dry dog food and premium dry food sections, with a broad selection of brands
in multiple sizes.
«Proven real estate includes
endcap space and any area
in the vicinity of live caged exotics,» said Lucas Stock, communications manager for Oxbow Animal Health
in Omaha, Nebraska.
«Secondary locations
in the form of
endcaps, counter displays and power panels ensure that customers who are searching for these products will leave the store satisfied,» W.F. Young's Oh said.
Additional sales - boosting strategies include cross-merchandising these products within other categories, creating grain - free sections within the store and calling attention to these areas, posting educational signage, using
endcap displays and placing treats
in impulse - buy areas, such as by the registers or at the front of the store.
Claudia Loomis, co-owner of Cherrybrook, a three - store pet retail chain
in northern New Jersey, began tagging U.S. - made products with red, white and blue paw - print stickers about a year ago, and for Independence Day, the stores curate assortments of domestically made items to display on Made -
in - the - USA
endcaps.
New toys
in the inventory should be brought to the attention of cat customers, and exciting
endcap displays provide a perfect location for this.
«Just like any other item
in the store, concentrate on
endcaps and displays during the high season,» says Barbara Denzer, vice president of marketing for Cardinal Laboratories.
According to Ream, retailers can promote summer safety products like the Bergan Auto Harness through specific strategies, such as featuring products
in special sections and themed
endcaps.
Marketing Solutions
In addition to staff education, stores can further aid shopper education through special displays and strategic signs in storefronts, windows, endcaps and countertops that address trends and consumer need
In addition to staff education, stores can further aid shopper education through special displays and strategic signs
in storefronts, windows, endcaps and countertops that address trends and consumer need
in storefronts, windows,
endcaps and countertops that address trends and consumer needs.
This should never be
in the middle of an aisle, but on either an
endcap or, even better, as a freestanding promotional display near the front door.
Endcaps and POP displays are also an integral part of an
in - store merchandising plan.
Many Rad Cat retailers display empty Rad Cat containers
in the canned food set or on an
endcap with a small sign directing shoppers to the frozen food section.
Merchandising Retailers can easily work cat furniture, beds and scratching posts into an
endcap display
in the store to create sales and educate customers.
Conversation, personal greetings via mail or email,
endcaps,
in - store merchandising and product referrals are just a few ways to deliver the message.
Hourihan: Space is an issue
in many stores, but we suggest that
in addition to the
in - line space, that either an
endcap or rack be devoted to flea and tick products
in season.
Providing basic accessories such as scoops and litter catching mats, as well as high - end alternatives like automatic litter boxes,
in the aisle or on a featured space like an
endcap can be an easy way to reach shoppers.»
«My recommendation is to create an
endcap or an area that offers all of those items
in one place,» says Williams.
Therefore, he advises locating them by the register or on nearby
endcaps, as well as
in the aisles.
«Savvy retailers are placing these products on
endcaps,
in clip strips or
in bins near the register.
AMHERST, N.Y. — KAYTEE, Super Pet and Central Pet Distribution,
in association with Disney Studios, named Markheim Tropical Fish and Pet as the winner of their G - Force promotional
endcap sweepstakes.
With this
in mind, PSP deploys a monthly promotional schedule that utilizes a combination of promotional
endcaps and
in - aisle displays, further adding to the consistency that can be found from location to location.