George advises creating
endcaps near food aisles to demonstrate what cat feeding and watering areas can look like in a chic and contemporary home.
Not exact matches
While cat treats are certainly at home in the treat or food aisle, retailer should also consider trying to increase incremental sales by placing treats by cash registers, in
endcap displays or
near other behavioral training products.
To succeed with these kinds of licensed products, it's essential that retailers make them highly visible in the store, such as
near the register or on a dedicated
endcap.
Don't forget secondary locations, says Stichler, such as
near the food assortment, a key destination category, or on
endcaps.
This should never be in the middle of an aisle, but on either an
endcap or, even better, as a freestanding promotional display
near the front door.
«An
endcap strategically placed
near the food will help to promote new cat grooming products.»
If you favor these boutique labels, you can help promote them by showcasing them on
endcaps or gondolas
near the checkout counter.
Chilian also suggests displaying chews on
endcaps or
near the checkout as a way to spur impulse purchases.
«Savvy retailers are placing these products on
endcaps, in clip strips or in bins
near the register.
He advises merchandising them in several areas of the stores, including
near the register, on
endcaps and on designated shelves with like products.