Air Jordan transformed Michael Jordan
into a corporate dream property: He now earns $ 2 to $ 3 million a year through long - term
endorsement contracts with Nike, McDonald's, Coca - Cola, Chicago - area Chevrolet dealers, Wilson (for his own line of basketballs), Excelsior International (for Time Jordan watches, which carry the Guy Laroche imprimatur) and Johnson Products (a personal - grooming line).
He was able to maintain his popularity in both markets despite changing teams, and one telling quote offered some insight
into Matsui and his team's
endorsement plan during his first three - year, $ 21 million
contract with the Yankees.