Sentences with phrase «endorsements by celebrities»

That's why experts are calling for the removal of all such marketing, including endorsements by celebrities, for products aimed at kids.
«The endorsement by a celebrity really gives consumers the feeling that they can partake in the kind of lifestyle they assume these celebrities are living,» said Michael Stone, CEO of licensing agency Beanstalk.

Not exact matches

«Real Housewife» Bethenny Frankel's premixed line of cocktails became the fastest - growing spirit brand of 2009 by tapping into a trio of trends — rising booze sales, low - calorie claims and celebrity endorsement.
The company, which makes a series of 2 - inch - by -3-inch wearable, durable, waterproof and HD cameras, has some 3.5 million fans on Facebook and celebrity endorsements from pro athletes and filmmakers.
The wireless carrier trots out a celebrity endorsement from Justin Bieber, who stars in this T - Mobile Super Bowl ad as a «celebration expert» who narrates a history of celebratory dances that includes appearances by current and former NFL stars Rob Gronkowski and Terrell Owens.
In 2012, Beyoncé Knowles signed an endorsement deal with Pepsi worth an estimated $ 50 million, and Justin Timberlake received an estimated $ 6 million for his involvement in the McDonald's «I'm lovin» it» tune.23, 24 In addition, beverage industry publications credit Latino rapper Pitbull's endorsement of Dr Pepper with 4.6 million advertising impressions (ie, any views or exposure to ads) and boosting Dr Pepper sales among Latinos by 1.7 %, despite overall declines in carbonated soft drink sales.25 Although this instance is anecdotal, it is important to note the industry perceives it as an example of effective celebrity endorsements.
Formula manufacturers consistently imply that their products are just as good as breast - milk by clever use of branding, advertising, sponsorship of events and by celebrity and professional endorsements.
Some doctors dismiss gluten - free as a mere fad, 5 fueled by celebrity endorsements and an increasing number of books linking wheat and gluten to a wide range of health problems, from gut dysfunction and allergies to neurological diseases and autoimmune problems.
Hillary Clinton has by far the most celebrity endorsements of any presidential candidate in 2016 — a list that includes recent Oscar winner Leonardo DiCaprio, Beyonce, and Kim Kardashian and Kanye West.
Your reputation and author platform can be enhanced by winning awards, receiving excellent book reviews, and getting testimonials and endorsements from celebrities and experts in your field.
I created a forty - page PDF Sampler that includes ordering information and excerpts from Through God's Eyes that includes the Table of Contents, the Foreword by Caroline Myss, the Introduction, chapter excerpts, a sample story, celebrity endorsements and testimonials.
The revisions affect testimonial advertisements (including those by consumers and those advertising atypical results), blogger reviews or endorsements, and celebrity endorsements, updating the Guides since their last revision in 1980.
In effect, Grotius's defense of the Company's position was tantamount to a celebrity endorsement, as valuable to the Company in this respect as by the persuasiveness of whatever legal argument he could muster in support of its actions.
Don't sell yourself short by falling for slick advertising with big celebrity endorsements from large insurance companies such as Colonial Penn..
«[T] he defendants relied heavily on celebrity endorsements and social media to market their scheme... Endorsements and glossy marketing materials are no substitute for the SEC's registration and disclosure requirements as well as diligence by invesendorsements and social media to market their scheme... Endorsements and glossy marketing materials are no substitute for the SEC's registration and disclosure requirements as well as diligence by invesEndorsements and glossy marketing materials are no substitute for the SEC's registration and disclosure requirements as well as diligence by investors.»
The project made headlines last month after Seagal, best known for his action film roles in the 1990s, publicly endorsed the cryptocurrency offering through his official Twitter account - a notable development given the string of endorsements seen last year and the subsequent warning by the U.S. Securities and Exchange Commission (SEC) regarding celebrity involvement in token sales.
An earlier tweet suggests he is working with a digital marketing company called the Crypto Media Group, which as reported by Vice, is seeking to court celebrity endorsements for cryptocurrencies.
Messaging app Telegram started out as a WhatsApp alternative, but it's fast becoming a petri dish for cryptocurrency get - rich - quick schemes, propped up by dubious trading bots and bogus celebrity endorsements from Christopher Walken and Dwayne «The Rock» Johnson.
At the same time, the SEC has taken legal action against the founders of Centra Tech — a scam ICO backed by celebrity endorsements from DJ Khaled and Floyd Mayweather.
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