There are two powerful and
enduring myths out there about book marketing that, spoiler alert, are both wrong: There was once a mystical era of book publishing where writers just wrote and magical book marketing elves took care of the rest.
The 1968 doomsday bestseller generated hysteria over the future of the world and the earth's waning ability to sustain human life, as Stanford biologist Paul Ehrlich offered a series of alarming predictions that turned
out to be spectacularly wrong, creating the
enduring myth of unsustainable population growth.