"Engagement bait" refers to a tactic used to encourage people to interact with online content by asking or prompting them to like, comment, or share. It is a way to manipulate algorithmic ranking systems and gain more visibility, but it can be seen as insincere or spammy.
Full definition
Read this algorithm change carefully before you get stressed out about it — also Facebook reupped the crackdown on engagement baiting
teams at Facebook have reviewed and categorized hundreds of thousands of posts to inform a machine learning model that can detect different types
of engagement bait.
Additionally, people have already been known to try to game the engagement - driven system that Facebook is now falling back on — the company recently cracked down on «
engagement bait» from users and brands that request likes and shares from readers.
Facebook said in a statement on Monday that it will begin clamping down on «
engagement bait» across its social network starting this week.
Facebook has been fighting fake news for a while now, ranking «trusted» sources and demoting «
engagement bait» stories.