Sentences with phrase «engagement by marketers»

Not exact matches

Social media is used by 58 percent of U.S. marketers to drive engagement during events in real time, primarily through posts that highlight aspects of the event such as presentations or performances.

Executives and marketers must embrace the new reality: marketing is an ecosystem of multidirectional engagement rather than a process that is controlled and pushed by the company.

Earlier this month, marketers were shocked to learn that Facebook would be making more major changes to its News Feed, effectively bringing brand and publisher organic reach to zero by prioritizing high engagement content from family, friends and groups.

In our State of Social 2018 report, we found that most marketers (42 percent) measure the success of their ads by how much engagement they receive, with leads (17 percent) and sales (15 percent) being the second and third most common measures of ROI:

«We're excited to see how MEGAFLASH helps bring cryptocurrencies to the mainstream by solving the problems advertisers and marketers face online, and by rewarding Internet users for their time and engagement.

In the case of emotion tracking, the marketer's endgame is to deliver more relevant and effective engagement opportunities by presenting messages or experiences that fit a specific moment and emotional mindset.

While we shouldn't be too worried by the slight dip in Facebook's user numbers, it's clear that people are increasingly spreading their social media behaviour across a wider variety of platforms, and marketers need to adopt a more «platform agnostic» approach to content and engagement if they're to keep pace with their audience's habits and preferences.