According to this report, content shared by employees on social media drives eight times more
engagement than content shared via brand channels.
Not exact matches
Understanding
content engagement — and particularly the importance of a cultivated audience — is more essential now
than ever before.
Here's the problem, social networks are rampant with
content that we don't care about, and sadly, «Likes & Follows» are more of a curtsey
than a serious
engagement.
Content is 62 percent less costly
than outbound marketing strategies, and it drives higher
engagement.
Social media is an essential tool for getting your
content in front of your target consumers; it also can serve as a powerful
engagement platform in its own right, enabling brands to conduct meaningful, two - way conversations that are more timely and relevant
than other
content formats might allow.
Buzzsumo also found that posts linked to a piece of
content outside of Facebook get more
engagement when the linked
content is a long article rather
than a short piece of
content.
Research from HubSpot found that Pages with 10,000 or more fans should publish
content twice per day to maximize
engagement while Pages with fewer
than 10,000 fans should publish just once per day or less.
CAC's guacamole
content reached more
than 125,000 social media users and yielded more
than 19,400
engagements via poll votes, likes, shares and comments.
The introduction of a dedicated Romney photography app speaks clearly to the overall message: photography is becoming a bigger driver of
engagement than ever before, perhaps supplanting Twitter and Facebook's ability to motivate users to interact with
content [Ed note: we'll see....].
A quick scroll through the social media platform will more often
than not reveal much of the following: a consistent feel and filter, perfectly shot and edited flat - lays, outfit posts, selfies and sceneries, all juxtaposed with some positive quotes, while the
content posted on a «Finstagram» is often a lot more candid and «real,» minus the need for
engagement and likes.
In his excellent talk on user cohorts, Hub People CEO Michael O'Sullivan revealed that women registered much higher rates of
engagement on the platform's «
content»
than men — seeing close to 60 %
engagement on the platform's blogs, and 35 % on other forms of media.
From the moment Heroes released, the involved parties behind the game have ensured gamer
engagement is high thanks to new and regular
content, which has resulted in so many in - app purchases that the game has become for more profitable
than Super Mario Run in a very short time.
Training for such jobs requires more
than simple
content presentation; it almost always requires active
engagement in which the learner assimilates new
content, and has the opportunity to practice new skills — often in an environment where learners can learn from other learners.
Our business is structured on being able to revive and refresh our huge back catalogue of copyrighted
content for new generations, and whilst digital technology clearly provides great opportunities in this regard, it's vital that any such reinvention is geared towards long - term relevance and audience
engagement, rather
than gimmickry.
When students use tool technologies to create
content, their
engagement is largely based on how successfully teachers craft the learning assignments, rather
than on the technology itself.
It's interesting to note that the level of
engagement (analytics speak for the amount of time people spend viewing
content) shows very similar patterns for desktop and mobile users with plenty of users happy to spend more
than 30 minutes.
When
content was tested, the children who watched the humorous segments scored higher and showed better
engagement than the control group.
Engaging, well - designed, «sticky» eLearning
content generated with the help of Instructional Design Professionals could be better
engagement tools to Millennials
than any other outreach tool.
Most frustrating conversations tend to focus on the «
content we have to get through» rather
than empowering our students to learn through
engagement.
To captivate these students, educational technology has to be more
than just a container for instructional
content — it has to offer the same level of
engagement as the consumer apps they're used to — in other words, a seamless and enticing UX.
Online courses have been proven to be more engaging
than most online tools out there and a lot of businesses are turning their
content into online courses to increase customer
engagement and retention.
Make changes as necessary to ensure that your
engagement of students in new
content doesn't dominate your lesson and that your students will be working harder
than you.
South says that if leaders want deeper learning and greater student
engagement, then projects need to last longer, crossing over various periods during the school day to cover more
than one
content standard and provide in - depth experiences for students.
These guides were absolutely great, i've been looking for gaining traffic to my own website and these were extremely helpful, especially the last one by social triggers which opened my eyes in how
engagement in the
content is better
than the number of visitors.
Some social platforms revolve around sharing visual
content, including Instagram, where photos still generate 36 % more
engagement than videos.
Scribd is focusing on deepening
engagement so that readers continue to renew their subscription, and notable names in online publishing (The Economist, Gawker, and Forbes) are concentrating on the amount of time spent by readers on their
content (rather
than just click - throughs).
By delivering titles as active
content applications, rather
than static publishing files, Coliloquy enables new kinds of
engagement made possible by advances in electronic book distribution.
Generally, this type of
content isn't very valuable because you still have to get people to see it — but, putting it all into a PDF means I can add it to slideshare, and also makes it easier to make videos (I can just record a video of me flipping through this book and it will look pretty good — video gets more
engagement than just posts.)
Our relationship with the NLR allows the firm's
content to be found in more
than one place, which eventually could lead to another marketing opportunity, such as a speaking
engagement, or potentially a new client.
Use popular hashtags that will help female customers find your
content, and consider the fact that tweets with hashtags get double the
engagement than those without.
It may seem obvious, but Pinterest pins that share insightful tips and tricks (like Home Maintenance DIYs) that pinners can actually use receive higher reach and
engagement than other types of
content.