This is hugely advantageous because Facebook will auto - play the videos in people's timeline, making it the most highly
engaging ad format.
Not exact matches
' where consumer attention is divided across more devices, applications and
formats than ever before, only
engaging and relevant
ads will command consumer attention.
First, create content specifically designed for that
formats that align with your audience's browsing behavior — this will ensure that your
ads are
engaging.
As consumers tire of standard flash and display
ads, custom
ad units and interactive
formats help communicate information in more
engaging ways.
The company's
ad format — which requires viewers to
engage with an
ad for 30 seconds to be able to watch 30 minutes of
ad - free programming — has been received well by users.
I covered some of my top 10 favorites in a previous article, including the use of video
ads (which use the most
engaging format available on Facebook today) as well as interest, behavior and demographic targeting.
It's one of five new video
ad formats they've introduced to its video properties, designed to make its preroll
ads more
engaging.
«It's an
engaged audience and the
ad formats are compelling to certain types of marketers.
To summarize, native advertising doesn't disrupt the user experience and offers helpful information in a
format similar to the other content on the site so users
engage with it more than they would with, say, a banner
ad.
Starwood has also partnered with Instagram, the most
engaged channel for SPG members, as one of the first brands to utilize the photo sharing platform's new
ad carousel
format.
This installation, drawn from the Museum's collection of paintings by
Ad Reinhardt and Mark Rothko, focuses specifically on the fertile years between the late 1940s and the early 1960s, during which each artist identified the style and
format that would
engage him for the rest of his career.
March 7, 2008 — ongoing This installation, drawn from the Museum's collection of paintings by
Ad Reinhardt and Mark Rothko, focuses specifically on the fertile years between the late 1940s and the early 1960s, during which each artist identified the style and
format that would
engage him for the rest of his career.
Facebook plans to build new mobile
ad formats that will create more immersive and more
engaging consumer experiences on mobile devices.
Finally, in the fourth article, «Creative
Ads & Reviewing Your Insights,» we explain how to choose the best
format options to
engage with your audience and how to read your
ad results.