The piece, «The Nerd Loop: Why I'm Losing Interest in Communicating
Climate Change,» is a long disquisition on why there's too much thumb sucking and circular analysis and not
enough experimentation among institutions concerned
about public indifference to
risks posed by human - driven global warming.
It is striking that specialists in the industry understood the
risks of
climate change early
enough to expand research efforts into the problem substantially in the 1970's,
about the same time Exxon launched cutting - edge research on its own.