I've got a thousand or more copies of that book in my warehouse that I have to sell through before I can do another print run — and I need to decide if sales are strong
enough to warrant another thousand or more books, or if I need to go to a small digital print run, in which case, I might need to raise the price (because small print runs
cost more
per unit than large ones, and I have to offer my distributor a 65 % discount as
per our contract).