Sentences with phrase «enterprise content marketers»

Finding examples of B2B enterprise content marketers highly focused on their audiences is not as easy as you might think.

That's why it's important for enterprise content marketers to take advantage of various marketing and segmentation tools to create the most personalized experience possible — for their whole audience.

Meeting this challenge should be a major focus for enterprise content marketers who want to have an impactful strategy.

Enterprise content marketers need to go beyond developing several buyer personas and creating a customer journey for each with their content.

Not exact matches

For more insights into how enterprise marketers approach content marketing, download the report.

According to our latest research, as reported in Technology Content Marketing 2017: Benchmarks, Budgets, and Trends — North America, sponsored by IDG and IDG Enterprise, 64 % of technology marketers say their organization's overall content marketing approach is much more or somewhat more successful compared with one year ago; 92 % of those marketers attribute that success primarily to doing a better job with content crContent Marketing 2017: Benchmarks, Budgets, and Trends — North America, sponsored by IDG and IDG Enterprise, 64 % of technology marketers say their organization's overall content marketing approach is much more or somewhat more successful compared with one year ago; 92 % of those marketers attribute that success primarily to doing a better job with content crcontent marketing approach is much more or somewhat more successful compared with one year ago; 92 % of those marketers attribute that success primarily to doing a better job with content crcontent creation.

While your company should certainly have a content strategy — a strategic plan for all its content usage across the enterprise — content marketers benefit from having a strategic road map that focuses exclusively on using content to attract, acquire, and engage prospects and customers.

Cleveland, OH About Blog Content Marketing Institute, a UBM company, works to educate and advise enterprise marketers on the art and practice of content marContent Marketing Institute, a UBM company, works to educate and advise enterprise marketers on the art and practice of content marcontent marketing.

According to the Content Marketing Institute, the most important metrics used by all B2B content marketers (not just enterprise - class marketerContent Marketing Institute, the most important metrics used by all B2B content marketers (not just enterprise - class marketercontent marketers (not just enterprise - class marketers) are:

Nearly half of enterprise marketers (49 %) say their company has a dedicated content marketing group.

While mainstream marketers define employee advocacy as a way of enabling employees to share content about their brands, in reality, it's designed to help enterprises adapt to the changing world of work.

Cleveland, OH About Blog Content Marketing Institute, a UBM company, works to educate and advise enterprise marketers on the art and practice of content marContent Marketing Institute, a UBM company, works to educate and advise enterprise marketers on the art and practice of content marcontent marketing.

Content Marketing Institute Content Marketing Strategy, Research, «How - To» Advice Cleveland, OH About Blog Content Marketing Institute, a UBM company, works to educate and advise enterprise marketers on the art and practice of conContent Marketing Institute Content Marketing Strategy, Research, «How - To» Advice Cleveland, OH About Blog Content Marketing Institute, a UBM company, works to educate and advise enterprise marketers on the art and practice of conContent Marketing Strategy, Research, «How - To» Advice Cleveland, OH About Blog Content Marketing Institute, a UBM company, works to educate and advise enterprise marketers on the art and practice of conContent Marketing Institute, a UBM company, works to educate and advise enterprise marketers on the art and practice of contentcontent...

Cleveland, OH About Blog Content Marketing Institute, a UBM company, works to educate and advise enterprise marketers on the art and practice of content marContent Marketing Institute, a UBM company, works to educate and advise enterprise marketers on the art and practice of content marcontent marketing.