It's hard to say that a company is in trouble when it owns 70 percent of
the entire wearables market, but many — including myself — were wondering if Fitbit had lost its mojo.
With this kind of pricing strategy for the Apple Watch and AirPods, which he even thinks could get as low as $ 199 for the former, Cybart believes that Cupertino wants to capture not just the high - end market, but rather,
the entire wearable market as a whole.
Not exact matches
But that's a reflection of the extent to which the
entire watch and
wearables markets are small lakes relative to the vast ocean of the smartphone
market.
But it's now facing existential competition from Apple, which is slowly but surely taking over the
entire high - end
wearables market with its Watch.