Hapless, Helpless and Hopeless is a video by Rob Kennedy and Peter Dowling produced
entirely of sampled television advertisements that attempts to adapt and re-define the codes at work
in these sales pitches, building a «grammar» that can be used to suggest other readings, other outcomes, other problems, than those nominally prescribed
in the role of the advertisement, This is not
in some
vain attempt at trying to negate the power of these adverts, but
in order to construct a constantly shifting series of relationships that mines the psychological, emotional and semiotic power of these highly produced images and sounds.