The roots of the Alkaline Diet started in the early 1930's by Nobel Prize Winner Dr. Otto Warburg, who suggested cancer cells survive in an acidic
environment by the fermentation of body sugars to create oxygen which allows them to reproduce, meanwhile creating a buildup of lactic acid.
In addition to doing right
by farmers and the
environment, the young company wants to help save the wild animals that also call Costa Rica home
by donating 5 % of the utility of each purchase to the Jaguar Rescue Center — a non-profit with a mission that is as unique as Break The Cup's
fermentation process.