We do forget that denim is available in many hues (both
printed and coloured, not just light blues versus dark blues) and types: raw denim that now comes from recycled ocean plastic, — Pharrell's latest
environmental initiative, supported by Dutch denim retailer G - Star that claims to connect sustainability and style, aiming to raise awareness of eco-friendly textile usage, like recycled polyester fibres, and hopefully create a new in - store experience for all environmentally conscious denim lovers.