There is, however, an entirely different but
equally valid approach that could also be used from the outset, which is: what is our estimate of the magnitude of the effect?
Not exact matches
In his post, A Tale of Two Marketing Systems, he emphasizes that the two
approaches are
equally valid, but take different marketing systems.
However, it is
equally valid (and more effective) when
approached as «Let me help you fit into this human landscape and along the way we are going to have so much dang fun!»