The Wall Street Journal, citing anonymous sources, reported on Tuesday that Hunt Valley, Maryland - based telecom Sinclair Broadcast Group has
expressed an interest in buying the weather - focused television network from an ownership group that includes private
equity firms Bain Capital and Blackstone Group, as well as Comcast's NBCUniversal.
A person familiar with the matter said WPP, owner of ad agencies JWT and Ogilvy & Mather, had been contacted by one private
equity group and a venture capital
firm expressing interest in the Kantar business if WPP ever decides to sell.