In an era fond of retro products and services, the venerable real estate franchisor, reported to be the largest global network in the residential real estate industry with approximately 6,900 independent offices worldwide in 78 countries and territories with more than 101,000 independent sales professionals, understands that building
relationships and earning the
affinity and trust of real estate consumers is as important today as it was when brokers Art Bartlett and Marsh Fisher
established the CENTURY 21 ® brand in Orange County, Calif., on July 28, 1971.
«If customers are members of an
affinity group, salespeople may have to pay a referral fee even though they may already have
established a
relationship with those customers,» he says.