The April 2 issue of the Real Estate Cyberspace Society's audiotaped newsletter gave its listeners an opportunity to compare the outlooks of top executives of the two major Internet real
estate consumer sites.
Not exact matches
Real
estate website Realtor.com, along with
consumer - review
site Yelp, conducted a survey to find the hottest «hipster» neighborhoods in the United States.
Mobile devices will soon surpass desktop computers as
consumers» preferred method of accessing real
estate sites, according to recent trends in data tracked by digital analytics firm comScore.
In addition to participating in a variety of countrywide
consumer and trade events, the winery is planning a series of on -
site programming that makes full usage of the
estate's many assets.
Consumers have higher expectations than ever before in terms of a real
estate site that offers valuable results where they can have all their needs met.
In
Estate Map's place, Henderson plans to launch a new
site, Navigatr, to be marketed directly to
consumers, rather than lawyers.
The
site allows
consumers to store and organize information about their
estate plan; their physical, financial and virtual assets, including digital and device passwords; and personal information about their health, relationships and other matters.
The goals of the Web
Site include providing
consumers with access to residential and commercial real
estate listings, real
estate related information, real
estate related services, and information about Mobility Title.
The
consumer - targeted property advertisement
site was, at the time, the most promising product of the financially troubled REALTORS Information Network, whose primary goal had been to develop a proprietary desktop software designed to help REALTORS ® remain central to the real
estate transaction.
Here, I'll explain what the buzz is really about and how new technologies are changing
consumers» experiences at real
estate Web
sites.
And having a well thought - out and up - to - date strategy in place is paramount to your future success as
consumers continue to flock to popular
sites such as Facebook for all their real
estate needs.
Real
estate professionals turn to Web
sites as a source for closing gifts for the same reasons
consumers now purchase many goods online: product selection and convenience.
In future, I think we will see much more competitive
sites providing information to the
consumer on real
estate transactions, with more and more proprietary data on the
site — not just having the same data.
And if
consumers who start their search at those
sites aren't as close to making a real
estate decision as those who, say, walk into a real
estate office, that doesn't mean Internet leads aren't real prospects.
It's a model that's been adapted for real
estate rating
sites, which typically offer some combination of star ratings, rankings,
consumer comments, and practitioner responses.
A real
estate company that had spent hundreds of thousands, if not millions, of dollars to create and manage their websites was losing
consumer traffic to the much larger RealtyLink and mls.ca
sites.
As Hale sees it, the ratings are an opportunity to help members, serve
consumers, and keep HAR.com the top real
estate site in Houston.
VOWs (Virtual Office Web
sites): are an Internet based real
estate brokerage business model that works with real
estate consumers in same way as a brick and mortar real
estate brokerage.
In 1998 she went online with her residential real
estate home
site at www.Carolyne.com, and started writing
consumer education articles.
«You are judged by the company you keep... You will want to «keep our company» working for / with you by connecting with Carolyne today,» and showing all the ways to contact me, and later on, in 1997, when the web appeared, I implemented it yet again as a call to action, inviting my readers to review the many possibilities in my web
site consumer education articles, by cross-referencing my URL in every piece of promo, adding such things as «keep my company,» ~ top of mind, for your personal real
estate needs.
One of the most effective ways is to make sure that the major Internet search engines that
consumers use to look for real
estate information know that your
site exists and — better yet — prominently display your
site in the key first few listings for a particular search term.
It was the 25 - year real
estate veteran who, in 1996, foresaw the potential value of the National Association of REALTORS ®» fledgling Web
site, REALTOR.COM, and helped build it into the Internet's leading real
estate site, with more than 1.3 million property listings and more than 6 million
consumer visits a month.
The Irvine, Calif., company provides listings of foreclosed properties for
consumers and real
estate practitioners on its Web
site.
Real
estate pros can use the software to transport data from the
site selection phase to tactical deployment — helping retailers identify customers and drive
consumers to those locations.
Listings, content, and follow - through are what keep
consumers coming back to real
estate Web
sites.
Our users spend more than 65,000 hours on the
site each month and we are now reaching the majority of real
estate consumers across Nova Scotia.
Visitors can also find recommended affiliate services on the
site, adding a wealth of
consumer - oriented resources to GSMAR's real
estate portal.
The Fair Housing Council of Greater Washington Inc. designed the Fair Housing Network Web
site (www.fairhousing.org /) «as a resource to assist and inform
consumers... and real
estate professionals in their efforts to comply with fair housing laws and facilitate an open housing market free of discrimination.»
First in the real
estate industry to implement this innovative technology, Homes.com's parallax design provides users with a more eye - catching and interactive experience through remarkable browser effects that bring the
site to life and allow
consumers to find everything home - related in one location.
C21 Communities is available directly from the company's website, www.century21.com, and this new platform bundles a dynamic set of social media tools designed to enable online conversations between agents and
consumers, including: Talks, an online interactive advice forum; C21 Talk Radio, an online radio channel for
consumers interested in real
estate; and CENTURY 21 ® social networking
sites on Facebook, Flickr, Twitter and YouTube.
A good real
estate site: Is well maintained and focuses on the
consumer, not the salesperson's awards.
For example, some boards are providing your data directly to
consumer real
estate sites such as Homestore.com, Homeseekers.com, Homeadvisor.com and even mls.ca.
In addition, many online real
estate sites - such as Zillow.com - offer ways for real
estate professionals to market themselves to their
consumers, many of whom are a ripe audience for real
estate agents.
Consumers have an incredible hunger for knowledge, and many of the real
estate sites that have launched in recent years aim to satisfy that hunger.
The centris.ca
site carries more than 65,000 listings — updated with new MLS listings every hour — and includes real
estate advice as well as extensive community and lifestyle information for
consumers.
«For a while,
consumers were impressed simply because a practitioner had a Web page or E-mail account,» notes Greg Herder, a partner in the real
estate marketing company Hobbs / Herder Advertising, Santa Ana, Calif. «Now they expect
sites to be used in some innovative, useful way.»
We built in the ability for the
consumer to still use MLS, yet ensure their listing was not universally available to both 3rd party real
estate search
sites and even members
sites.
«5 Minute Property
Site» helps real
estate agents create a better, more engaging and informative
consumer experience for each listing, resulting in happier sellers and informed buyers.»
It makes no sense to me that someone would want a member of an organization (independent or franchised) to financially support, via fees and dues, the advertising of a
consumer web
site, be it the Vancouver Real
Estate Board web
site, mls.ca or any other web
site, because it directly diverts business away from them.
Our mission at REALTOR.com ® is to help
consumers connect with a property and local brokers and agents, and soon, we'll be introducing some changes to our
site that will make this process more delightful for
consumers while making it easier for them to connect with local real
estate professionals that can help.
Because of the evolution of real
estate technology, Realtor.ca has become the «go to»
site for
consumers.
As
consumers recognize that member
sites are improving, the importance of REALTOR.ca as the source of quality real
estate information will shift to individual members and brokerage
sites.
Many real
estate practitioners work around the domain issue by publishing the e-mail address of their brokerage (
[email protected]), personal Web
site (
[email protected]), or MLS (
[email protected]), which then forwards messages to their
consumer - based service.
The basis that it is the number one
site for real
estate in Canada is due to the fact that up unitl now there were no other choices for
consumers.
Bravo, but how does that help Realtor.ca continue to be the premier real
estate site for
consumers?
Technology and data — Realtor.ca was created as an advertising vehicle for organized real
estate to market listings and as more people used technology in their everyday life, this
site became more important to both Realtors and
consumers.
CREA has stated clearly that «the ddf will revolutionize online real
estate» the CREA MTC commitee have stated CREA members are able to build better and more
consumer freindly and more technologically better real
estate search
sites than realtor.ca is which the
consumer would go to versus realtor.ca.
We did it by creating REALTOR.com, the premier
consumer real
estate site on the Web, and by developing policies that free our members to compete effectively online.
Additionally, more
consumers indicate they found the agent they actually purchased their home from on realtor.com, compared with the other national real
estate portal
sites, according to addendum questions asked in the most recent National Association of REALTORS ® Profile of Home Buyers and Sellers survey.
Zillow Group will begin accepting Canadian home listings next year on its U.S.
consumer real
estate sites, including Zillow.com and Trulia.com.