There is one exception to the general personal real
estate corporation advertising rule.
Example D The following is an example of an acceptable form of personal real
estate corporation advertising for newspaper / internet or other print advertising.
Not exact matches
The
corporation was formed to publish and distribute a real
estate advertising publication.
Advertising that identifies an individual who has a personal real
estate corporation must also use the licensee name of the personal real
estate corporation, not the individual's name.
How does a personal real
estate corporation identify itself in the course of providing real
estate services including
advertising?
A personal real
estate corporation must ensure that its licensee name is clearly indicated in the course of providing real
estate services, including all forms of
advertising.
Where
advertising is generated by a database, for example the way that a board's MLS ® generates
advertising like feature sheets and other forms of online listing information, and that database can not accommodate the entire licensee name of a personal real
estate corporation, the MLS ® will generate «Robbie Vendre PREC *» and a footnote will appear at the bottom of the information that reads «* PREC represents personal real
estate corporation».
The following examples display acceptable forms of
advertising for personal real
estate corporations.
Advertising that identifies an individual who has a personal real
estate corporation must use the licensee name of the personal real
estate corporation, not the individual's name.
Please see this link for acceptable forms of
advertising for personal real
estate corporations.
Important:
Advertising of personal real estate corporations must comply with the Council's advertising re
Advertising of personal real
estate corporations must comply with the Council's
advertising re
advertising requirements.
While it isn't required that the font sizes must be the same, the term «personal real
estate corporation» and the name of the related brokerage must be prominent and easily readable in all
advertising.
Nareit also announced the members of its 2018 Advisory Board of Governors, who are selected by the Executive Board: Edward K. Aldag, Jr., President and CEO, Medical Properties Trust, Inc.; Andrew M. Alexander, President and CEO, Weingarten Realty Investors; Peter E. Baccile, President and CEO, First Industrial Realty Trust, Inc.; William C. Bayless, CEO, American Campus Communities, Inc; Albert P. Behler, Chairman, CEO and President, Paramount Group, Inc.; H. Eric Bolton, Jr., Chairman and CEO, MAA; Byron L. Boston, CEO, President and Co-CIO, Dynex Capital, Inc.; Jon E. Bortz, Chairman and CEO, Pebblebrook Hotel Trust; Jay A. Brown, President and CEO, Crown Castle International Corp.; Stephen E. Budorick, President and CEO, Corporate Office Properties Trust; Richard J. Campo, Chairman and CEO, Camden Property Trust; James B. Connor, President and CEO, Duke Realty
Corporation; Michael J. Covey, Chairman and CEO, Potlatch
Corporation; Mark J. DeCesaris, CEO, W.P. Carey; Thomas J. DeRosa, CEO, Welltower, Inc.; Gordon F. DuGan, CEO, Gramercy Property Trust; Conor C. Flynn, President and CEO, Kimco Realty
Corporation; Philip L. Hawkins, President and CEO, DCT Industrial Trust, Inc.; Maria R. Hawthorne, President and CEO, PS Business Parks, Inc.; David A. Helfand, President and CEO, Equity Commonwealth; Thomas M. Herzog, CEO, HCP, Inc.; Jackson Hsieh, CEO and President, Spirit Realty Capital; Eugene W. Landy, Chairman, Monmouth Real
Estate Investment
Corporation; Paul T. McDermott, President and CEO, Washington REIT; William L. Meaney, President and CEO, Iron Mountain; E. Nelson Mills, Chairman and CEO, Columbia Property Trust; Marguerite M. Nader, President and CEO, Equity Lifestyle Properties, Inc.; Arlen D. Nordhagen, CEO, President and Chair, National Storage Affiliates; Scott D. Peters, Chairman, CEO and President, Healthcare Trust of America, Inc.; Paul A. Pittman, Executive Chairman, President and CEO, Farmland Partners, Inc.; Sean E. Reilly, CEO, Lamar
Advertising Company; James F. Risoleo, President and CEO, Host Hotels and Resorts, Inc.; David L. Rogers, CEO, Life Storage, Inc.; Glenn J. Rufrano, President and CEO, VEREIT, Inc.; Richard B. Saltzman, President and CEO, Colony NorthStar, Inc.; Bruce J. Schanzer, President and CEO, Cedar Realty Trust, Inc.; Wendy L. Simpson, Chairman, President and CEO, LTC Properties, Inc.; David P. Singelyn, CEO and Trustee, American Homes 4 Rent; Gerard H. Sweeney, President and CEO, Brandywine Realty Trust; Amy L. Tait, Executive Chairman and CIO, Broadstone Net Lease, Inc.; Robert S. Taubman, Chairman, President and CEO, Taubman Centers, Inc.; James M. Taylor, CEO and President, Brixmor Property Group, Inc.; John T. Thomas, President and CEO, Physicians Realty Trust; Thomas W. Toomey, President and CEO, UDR, Inc.; and Julian E. Whitehurst, President and CEO, National Retail Properties, Inc..
Make sure that, whether you choose to
advertise using just the team name, or to include the personal real
estate corporation name, the name of the related brokerage is always included in any form of
advertising.
NAREIT also announced the members of its 2017 Advisory Board of Governors, who are selected by the Executive Board: Andrew M. Alexander, President and CEO, Weingarten Realty Investors; Thomas F. August, President and CEO, DDR Corp.; Albert P. Behler, Chairman, CEO and President, Paramount Group, Inc.; H. Eric Bolton, Jr., Chairman and CEO, MAA; Byron L. Boston, CEO, President and Co-CIO, Dynex Capital, Inc.; Jon E. Bortz, Chairman and CEO, Pebblebrook Hotel Trust; Jay A. Brown, President and CEO, Crown Castle International Corp.; Richard J. Campo, Chairman and CEO, Camden Property Trust; Randall L. Churchey, Chairman and CEO, EdR; James B. Connor, President and CEO, Duke Realty
Corporation; Michael J. Covey, Chairman and CEO, Potlatch
Corporation; Mark J. DeCesaris, CEO, W.P. Carey; Thomas J. DeRosa, CEO, Welltower, Inc.; Gordon F. DuGan, CEO, Gramercy Property Trust; Conor C. Flynn, President and CEO, Kimco Realty
Corporation; William S. Gorin, CEO, MFA Financial, Inc.; Steven P. Grimes, President and CEO, RPAI; Philip L. Hawkins, President and CEO, DCT Industrial Trust, Inc.; Maria R. Hawthorne, President and CEO, PS Business Parks, Inc.; Kevin G. Keyes, President and CEO, Annaly Capital Management, Inc.; John B. Kilroy, Jr., Chairman, President and CEO; Kilroy Realty
Corporation; Eugene W. Landy, Chairman, Monmouth Real
Estate Investment
Corporation; David J. LaRue, President and CEO, Forest City Enterprises, Inc.; Stephen D. Lebovitz, President and CEO, CBL and Associates Properties, Inc.; Raymond J. Lewis, CEO, Care Capital Properties, Inc.; Christopher P. Marr, President and CEO, CubeSmart L.P.; Richard K. Matros, Chairman and CEO, Sabra Health Care REIT, Inc.; William L. Meaney, President and CEO, Iron Mountain; E. Nelson Mills, Chairman and CEO, Columbia Property Trust; Marguerite Nader, President and CEO, Equity Lifestyle Properties, Inc.; Jeffrey S. Olson, Chairman and CEO, Urban Edge Properties; Scott D. Peters, Chairman, CEO and President, Healthcare Trust of America, Inc.; Sean E. Reilly, CEO, Lamar
Advertising Company; David L. Rogers, CEO, Life Storage, Inc.; Glenn J. Rufrano, President and CEO, VEREIT, Inc.; Bruce J. Schanzer, President and CEO, Cedar Realty Trust, Inc.; Wendy L. Simpson, Chairman, President and CEO, LTC Properties, Inc.; David P. Singelyn, CEO and Trustee, American Homes 4 Rent; Stephen M. Smith, CEO and President, Equinix, Inc.; Gerard H. Sweeney, President and CEO, Brandywine Realty Trust; Amy L. Tait, Chairman, President and CEO, Broadstone Net Lease, Inc.; Steven B. Tanger, President and CEO, Tanger Factory Outlet Centers, Inc.; James M. Taylor, CEO and President, Brixmor Property Group, Inc.; John T. Thomas, President and CEO, Physicians Realty Trust; Thomas W. Toomey, President and CEO, UDR, Inc.; and Chad L. Williams, Chairman and CEO, QTS Realty Trust, Inc..
For complete information on
advertising, including guidelines for team names and personal real estate corporations, see the Council's Advertising Re
advertising, including guidelines for team names and personal real
estate corporations, see the Council's
Advertising Re
Advertising Requirements.
If Mr. Wu wishes to continue
advertising using his licensee name, then the correct answer is a) Jeffrey Wu Personal Real
Estate Corporation.
If you are a member of a team of licensees, and the Council has approved the team name, you may use that team name in
advertising, either on its own or in combination with the personal real
estate corporation name.
You'll need to make sure you'll be ready to comply with the Council's
advertising requirements for personal real
estate corporations as soon as your licence arrives.
For example, if Robert Smith has a personal real
estate corporation with the licensee name of Rob Smith Personal Real Estate Corporation, all advertising must refer to Rob Smith Personal Real Estate Corporation, not to Robert Smith, or to Rob Smith
estate corporation with the licensee name of Rob Smith Personal Real Estate Corporation, all advertising must refer to Rob Smith Personal Real Estate Corporation, not to Robert Smith, or to Rob
corporation with the licensee name of Rob Smith Personal Real
Estate Corporation, all advertising must refer to Rob Smith Personal Real Estate Corporation, not to Robert Smith, or to Rob Smith
Estate Corporation, all advertising must refer to Rob Smith Personal Real Estate Corporation, not to Robert Smith, or to Rob
Corporation, all
advertising must refer to Rob Smith Personal Real
Estate Corporation, not to Robert Smith, or to Rob Smith
Estate Corporation, not to Robert Smith, or to Rob
Corporation, not to Robert Smith, or to Rob Smith PREC.