Thus, selling real
estate for too many registrants really turns on being psychologically able to influence targets to «do» something, to buy happiness vs educating them about the product, especially if the
salesperson knows next to nothing about said product, which I would
estimate to include the vast majority of real
estate sales people in the mix today (those with five years or less poorly prepared / inexperienced newbies) which brings us right back to Mclean's first concern.
With Coldwell Banker in its vast empire, HFS is now the nation's largest real
estate franchisor with 145,000
salespeople, 10,000 real
estate offices, and a hefty market share
estimated as high as 25 percent by HFS and industry observers.