Facebook's Ad Metrics Come Under Scrutiny Yet Again There's been some recent controversy over Facebook's
estimated audience size that it gives to advertisers.
Not exact matches
Social Stats brings back the
estimated size of the
audience you could have in that area.
Facebook had announced that they will be «temporarily removing the ability to see
audience sizes or potential reach
estimates for newly created or edited Custom
Audiences in Ads Manager and Power Editor».
With it, you can look for keywords that are relevant to your courses and then
estimate the
size of your target
audience as well as your ad bids.
Research book review blogs to determine the type of books featured, the
estimated size of the
audience, and the submission requirements.
Complicating the issue is that even if one could
estimate a potential
audience size for self published books,
estimating the actual buy percentage might be a discouraging exercise.
The upper end of
estimates may be the
size of TotalBiscuit's
audience, although I'd be shocked if even half of his population cared very deeply about the topic one way or the other — I'd guess probably 10 - 20K hardcore and the low 6 figures at best.