Not exact matches
As Dilday observed, there's a challenge in lumping all singles together: «This rather large and amorphous body does not define itself as a group; the
voters in it are
also often folded into other target demographic categories, including younger
voters,
ethnic groups, divorced people, widowers and those older adults who have never married.»
These seats
also have very low numbers of
voters who tend to remain resistant to Ukip, including university graduates,
ethnic minorities and people in professional and economically secure occupations.
«Imagine, for example, tailored advertisements created for individual «swing
voters» (selected automatically through profiling), pointing out a party's positive steps in the policy areas that are most likely to interest them (
also selected automatically), omitting those areas where party policy doesn't fit, and couching it in a language appropriate to the individual's
ethnic, educational, cultural and linguistic background, illustrated with a few appropriate news TV clips, and playing background music exactly to the individual's taste and voiced over by an actor that profiling reveals that individual likes?
The British political establishment — including journalists —
also underestimate the extent to which
ethnic minority
voters, especially Muslims, can be motivated by foreign policy.
Electorally, Labour
also stands to lose most from pursuing such a xenophobic line as it will alienate
ethnic minority
voters who are a major component of the most deprived sections of the working class, and are a core constituency of its support in most metropolitan areas.