The revised taxonomy of 2001 adds the following
dynamic layer of components and sub-tasks that learners should be able to achieve: Remember basic facts; understand and explain
concepts; apply the information; analyze situations;
evaluate and make decisions based on the body of knowledge that has been presented during instruction; and, produce original work.
• Highly experienced in determining clients» advertising needs by interviewing them in detail and coming up with effective plans to meet these needs • Hands - on experience in gathering and organizing information to assist in decision making procedures, particularly related to media placement and campaign lengths • Proven ability to effectively and efficiently prepare advertising budgets, calendars and project schedules • Deep insight into recommending creative
concept revisions in sync with clients»
dynamic advertising needs • Effectively able to plan and implement advertising and promotional campaigns to meet market share increase requirements • Demonstrated ability to initiate market research and analysis to determine market opportunities for business • Proficient in developing pricing strategies for products and services in sync with competitive pricing standards • Competent in monitoring and analyzing sales promotion results to determine cost effectiveness of running advertising campaigns • Adept at tracking advertising budgets and expenses to
evaluate each campaign module based on program objectives • Qualified to plan and prepare advertising materials to increases sales of products and services • Excellent skills in setting advertising goals and forecasts, driving key initiatives and projects and ensuring revenue growth through well - placed advertising efforts