We might be one of the smallest subsidiaries, with 20 - some people at the head office and 60 - some people across the country, versus something like 1,200 in the U.S.. We're not involved in product development at all or in the management of licensing, so we don't work with third - party software developers or
even license merchandise goods like T - shirts and stuff like that.
Not exact matches
Lucas gained control of
licensing and
merchandising rights before «A New Hope» was
even released.
Even so, earlier this year Sports Crate, a brand extension of Loot Crate, partnered with Major League Baseball and the MLB Players Association to provide team and player
merchandise products and make Sports Crate the «Exclusive
Licensed Subscription Box» of MLB.
The guarantee: A percentage of expected sales for the property that the licensee must pay at the end of a
license's term — usually two years —
even if the company hasn't sold a single piece of
merchandise.
(Frozen made $ 1.3 billion just from movie tickets, and that's not
even counting
merchandising,
licensing, and everything else.
Sony and Microsoft
even have interests outside of videogames, while Nintendo these days is huge on
licensing and
merchandise (but the lifetime success of its hardware has made the company flush with cash).