Not exact matches
Marketing consultant Brian Honigman wrote on the SumAll blog that brands would put an
even great emphasis on native advertising and
sponsored content.
Pinterest Is Working on a New «Explore» Section for Publishers, Brands Pinterest is rumored to be testing what's essentially a
sponsored page for brands that allows for multi-media
content,
even video, to be published and promoted.
In an attempt to be as inoffensive as possible,
sponsors may become reluctant to support any program with bite and controversy, with the result that TV may become
even more devoid of serious
content.
Coming up
even sooner, though, is an Adfero Group -
sponsored session at the Press Club on Friday: «
Content Marketing for Public Affairs Pros».
I predict
even more
sponsored (i.e. paid)
content (posts, tweets, instagrams) on blogs,
content that potentially turns off readers or buyers.
In their activities, 80 per cent of students did not correctly identify
sponsored content on a website as an advertisement, and many absorbed social media news without considering the source or
even following a given link.
Now we've got «official fan fiction partners» of a book or a movie, and
even corporate -
sponsored incentive — rewards, like access to special
content, that sort of thing — to create more
content in their spaces.
Some companies who depended on
sponsored content to generate revenue are suffering and
even failing.
Sterling was receiving offers from two such companies, ICS - Digital and Media - Top, to put advertorials on his website
even though it's funded by viewers and doesn't feature ads or
sponsored content.
You might encourage your employees to write blog posts (
even if they aren't on the
content team) about their experience, or create
content around a volunteer event that your company
sponsors.
Furthermore, I would still be challenged to try and understand how such an article would reconcile against REM's «strict editorial guidelines» —
even if it had been declared as and acknowledged to be: «
sponsored»
content!