The Macallan is preparing for its first
ever global marketing campaign, a «significant» investment that will see the premium scotch whisky brand reshape its mentality and...
Not exact matches
The brand is throwing everything it has behind the new shoe, and the
campaign for the shoe was the biggest and most expensive
marketing campaign the brand has
ever done for a product, Adrienne Lofton, Under Armour's senior vice president of
global brand management, told Fast Company.
Throughout his illustrious career as one of the youngest C - suite executives in a Fortune 500 company, Bonin has spearheaded some of the industry's largest
global marketing campaigns across digital, mobile, television, print and experiential, including the premier of the first
ever 3D - printed food product — the customizable, real - time 3D - printed Oreo at SXSW.
Other than the top 1 % of authors who receive coordinated international releases and
global marketing campaigns for their titles, most traditionally - published authors are lucky to become bestsellers in a single
market only, if
ever at all.
More multinational companies than
ever, ranging from Etihad Airways and TAP Portugal to InterContinental Hotels and Disney, are spearheading their
global marketing campaigns with their World Travel Awards victories, which demonstrates how our seal of excellence matters to the consumer.»
In 1991, it was nothing more than a suggestion to invite science - based rebuttal back into an issue Al Gore and his friends hijacked with assertions that catastrophic man - caused
global warming was settled science; a suggestion which came out of a leaked non-profit coal association's public relations test
market campaign which was so obscure that practically no one
ever saw or heard about it.