Write useful,
evergreen content for newcomers to your field, and market every article you write by networking with your peers.
Dea Wilson, founder of Lifograph says, «Writing
evergreen content for blogs will also help startups SEO in Google search results, which over time brings more users to their site long after the content was published.»
Not exact matches
For example, Twitter requires ultra-shortform engaging
content in high volume, whereas (on the other end of the spectrum) LinkedIn Pulse requires in - depth longform
content intended to educate and is much more
evergreen.
So when posting to Facebook, it's important to create some
evergreen content that will remain fresh and relevant to users
for a long period of time.
This week we asked our community of
content marketing professionals
for their tips on creating
evergreen content.
These are broad ideas
for evergreen content (exactly the kind of
content you want
for your buffer zone) that you keep in an accessible place like a Google Doc or Excel spreadsheet so that you can constantly contribute to them over time.
I write a lot of «
evergreen»
content on my website —
content that is continually relevant and stays «fresh»
for a long time.
If your
content is
evergreen, you can feasibly syndicate it on an ongoing basis
for the foreseeable future, reaping more and more social and referral traffic as new people discover your
content.
They're valuable, helpful, and they make
for great pieces of entertaining
evergreen content.
Overall, this change in emphasis is potentially really useful
for users, particularly if Google can follow through on the idea of separating searches
for evergreen content («learning from Obama online campaign PDF «-RRB- from those
for ephemeral
content and recent news («Herman Cain harassment suit «-RRB-.
In this episode I share 7 types of
evergreen content you can create once and have it working
for you over and over again.
You really have to provide useful, comprehensive, authoritative and
evergreen legal
content on specific types of PI claims (as mentioned above eg accidents at work, road traffic accident claims etc)
for a specific jurisdiction and get it structured, published and optimised effectively to be able to effectively attract new high quality clients.
These include direct chats, the option to hold audio and video calls, the ability to call in spreadsheets and other documents, run some analytics and more, along with spaces
for «
evergreen»
content as well as others
for more rapidly changing data.
Well on one hand it is good
for SEO to have social signals and have
evergreen, unique
content pushed out regularly and promoted on social media.
Add
evergreen content — topics consumer search
for all the time.
If you already rank well in search and just want to get more
evergreen, how - to
content on the buying and selling process
for your audience, then by all means, hire a
content marketing agency to assist your overall marketing scheme.