In examining postings with hastags of #sadwife, #happywife, #sadhusband and #happyhusband, they discovered that — happy or sad — they represent the same thing: the «performance of an ideal spouse where the inconvenience of
everyday chores (laundry, dishes, childcare) and stresses (fiances, marital disputes, familial relationships, resentments) are absent from the
rose - tinted world of marital performance on Facebook.»