Once you've identified your core customer, you'll want to develop a
clear picture of who they are so
everyone on your team can
get to know them as real people — with unique interests, goals, and challenges — and keep them top of mind when planning and creating your content.
The best bet I'd suggest is to wait and see what happens for
everyone who applied in the last few months; as they approach their 1 year anniversary and threaten to cancel we'll
get a more
clear picture of how far AA will go to keep you all.