For our second edition of The Sprout Social Index, we explore
the evolving social customer care landscape and uncover:
Not exact matches
Social media lives in its own category that requires constant attention and resources, and it
evolves daily as
customer demand requires your brand's presence to be strong.
Social media is an
evolving form of marketing and communication and used the right way can help promote your services to existing
customers and potential new leads.
Other times, it means we adapt and
evolve in more significant ways — we engage with
customers in a
social network we've never used before, step outside our comfort zone and learn to use live video broadcasts or even embrace an entirely new and somewhat intimidating technology.
Instead, it is about understanding how
customers today think and consume, and how the
evolving dynamics of
social media, complex audience networks, and dwindling attention shares are raising the bar.
Social media continues to
evolve and be a powerful force and way to reach new and existing
customers, clients, and markets.
While
social media initially supplemented campaign - based marketing, it has quickly
evolved into a robust medium that drives leads using real time
customer engagement through the use of
social media and real estate websites.