• Avoid using
exact anchor text links too often — A common mistake that many site owners make is to use text anchors that contain exact match keywords, like «car accident lawyer», for example.
Not exact matches
My very first task was to create a few dozen splogs on freehost domains and to
link them all together with
exact match
anchor texts, so it's suffice to say that a lot has changed during the -LSB-...]
My very first task was to create a few dozen splogs on freehost domains and to
link them all together with
exact match
anchor texts, so it's suffice to say that a lot has changed during the past ten years.
Virtually all of the sites that had been penalized had over 60 percent of their inbound
links containing
exact match
anchor text.
One of the most common mistakes in a
link building campaign is the focus will only be on two keywords and attempt to build hundreds (if not more)
links with the
exact anchor text.
Build
links on relevant pages where the readers would have a genuine interest in your website, and don't use
exact match
anchor text.