Next, click on «Query Match Type» and then either «broad match» or «phrase match» to view
the exact keyword phrases people are searching for and which ones aren't converting well.
Not exact matches
The next biggest mistake people make is not using the right broad match,
phrase match, or
exact match
keywords.
These paid advertising opportunities are inexpensive and highly targeted, ensuring that your ad (s) will be seen at the
exact moment someone is searching for content based on a
keyword or search
phrase that matches specific
keywords associated with your video content.
When you enter
keywords, if you enter them as
exact,
phrase or broad and then select «Get estimates» instead of «Get search volume», it will show estimated daily clicks.
Phrase match keywords will trigger ads when the exact phrase is part of the keyword typed into G
Phrase match
keywords will trigger ads when the
exact phrase is part of the keyword typed into G
phrase is part of the
keyword typed into Google.
I have many
keywords around 1,000
exact phrase monthly search volume, with low competition.
Having gone through it, the Adwords
keywords tool is not providing any option for
phrase search and
exact search.
One important difference between Bing and AdWords — which Bing's help article on negatives subtly glosses over — is that advertisers can only designate
phrase and
exact match negative
keywords for Bing and Yahoo searches.
These close variants expanded the reach of these
exact and
phrase keywords by an estimated 7 % by including common misspellings, plurals, and grammatical stemmings of these
phrase and
exact match
keywords.
Sometimes it is possible to find the perfect
exact match
keyword that converts every time thanks to the data that you gather on
phrase match
keywords over a period of a couple of weeks.
In
Keyword Tool, you could look at search volume for broad match,
phrase match or
exact match.
If you really want to take advantage of the power of the
phrase match
keyword, use the data that you gather on them to then select certain
keywords as
exact match
keywords.
If you want to check that
keyword's average monthly searches, we'll show you the same
exact match stats whether you use a broad,
phrase, or
exact match type with dark chocolate.
A
phrase match works in a similar vein, triggering your ad for any search query that includes your
keyword or
phrase in the
exact sequence and form that you specify.
For precise
keyword targeting, it's worth using an
exact match or
phrase match.
So if you have done some work on your
keyword research and you are confident with a couple of 2 - 3 words and long tail
keywords, use the «
Phrase» or [
Exact Match] instead of a Broad Match.
So how do i know that i m getting broad,
exact or
phrase keywords.
If you can get
exact match
keywords right, you will probably find that the people who find their way to your site via broad and
phrase match
keywords are likely to be persuaded to be interested in your product.
As for having too many
keywords, a couple other suggestions for refinement include narrowing your match type from broad to «
phrase» or [
exact] matching and adding negative
keywords where appropriate.
Google offers three match types — broad,
phrase, and
exact — and you should make a point to test
keywords on all of these match types.
Google offers four options that determine when your
keywords trigger ads to show up in search results:
exact match,
phrase match, modified broad match and broad match.
Use Google's
keyword research tool, select «Broad», «
Phrase» and «
Exact»
keyword matches for some target
keyword phrases or analysis of a competitor web site; the
keywords returned, once you have sorted them into the highest searches first, are the most popular
keywords that are being searched on.
What I did was to do a search for the
exact phrase you used - online dating - and for related
phrases and
keywords and then visit every site I found.
The challenge with «Productivity» was that it was far more crowded with books optimizing for that
keyword and
phrases that were
exact title searches (i.e. Extreme Productivity is a book).
In the past,
keyword stuffing and unnatural sounding
exact match
phrases worked well to get pages surging to the top of search engine results.
When submitting your book, entries must include the
exact phrase «StorytellerUK2017» in the «
keywords» metadata field, and authors must enroll their book in KDP Select.
As a purely hypothetical example, if the keyphrase «New York tax lawyer» appeared in 85 searches in the sample search database in the past 100 days, and 1,670 websites use that
exact phrase, the KEI for that
keyword is 4.326 (i.e., 85 squared divided by 1670).
Phrase match keywords are similar to exact match, but they only require a certain phrase from the query to match exactly, and the rest of the search term can be any
Phrase match
keywords are similar to
exact match, but they only require a certain
phrase from the query to match exactly, and the rest of the search term can be any
phrase from the query to match exactly, and the rest of the search term can be anything.
Adwords offers three different types of
keywords that you can set when targeting your
keywords — broad,
phrase, and
exact.
However, not so fast, as Google
keywords tool allows you to query for broad match,
exact match and
phrase.
Shownotes Google has placed a focus on connecting visitors to pages with the meaning they're looking for rather than just
exact phrases and
keywords to help provide users with the best possible results.
Never use the
exact sentence, but rewrite it to include the
keywords and key
phrases.
Echo the
exact wording from the job description in some
phrases on your resume, but not so much so that you appear to be stuffing in as many
keywords as possible.
Weave the
exact keywords or key
phrases you find in the job ad into your resume's profile and the descriptions of your job responsibilities
The reason you want to use the
exact words is that some hiring managers use software to scan for
keywords, so using the precise
phrasing can help your CV get noticed.
«Always use the
exact phrase they use,» because many ATSs filter out resumes that don't contain enough relevant
keywords.
If you are unsure about which ones to use, go to the skills section and take
exact keywords and
phrases from there, like the applicant in the tailor cv template did.
You don't want to include a plethora of
exact keywords and
phrases, as doing so will hurt your SEO.
You can increase the possibility of your resume being selected by using the
exact keywords, terms and
phrases on your resume and cover letter that are used in the job posting.