You don't want to include a plethora of
exact keywords and phrases, as doing so will hurt your SEO.
If you are unsure about which ones to use, go to the skills section and take
exact keywords and phrases from there, like the applicant in the tailor cv template did.
Not exact matches
Next, click on «Query Match Type»
and then either «broad match» or «
phrase match» to view the
exact keyword phrases people are searching for
and which ones aren't converting well.
These paid advertising opportunities are inexpensive
and highly targeted, ensuring that your ad (s) will be seen at the
exact moment someone is searching for content based on a
keyword or search
phrase that matches specific
keywords associated with your video content.
When you enter
keywords, if you enter them as
exact,
phrase or broad
and then select «Get estimates» instead of «Get search volume», it will show estimated daily clicks.
Having gone through it, the Adwords
keywords tool is not providing any option for
phrase search
and exact search.
One important difference between Bing
and AdWords — which Bing's help article on negatives subtly glosses over — is that advertisers can only designate
phrase and exact match negative
keywords for Bing
and Yahoo searches.
These close variants expanded the reach of these
exact and phrase keywords by an estimated 7 % by including common misspellings, plurals,
and grammatical stemmings of these
phrase and exact match
keywords.
A
phrase match works in a similar vein, triggering your ad for any search query that includes your
keyword or
phrase in the
exact sequence
and form that you specify.
So if you have done some work on your
keyword research
and you are confident with a couple of 2 - 3 words
and long tail
keywords, use the «
Phrase» or [
Exact Match] instead of a Broad Match.
If you can get
exact match
keywords right, you will probably find that the people who find their way to your site via broad
and phrase match
keywords are likely to be persuaded to be interested in your product.
As for having too many
keywords, a couple other suggestions for refinement include narrowing your match type from broad to «
phrase» or [
exact] matching
and adding negative
keywords where appropriate.
Google offers three match types — broad,
phrase,
and exact —
and you should make a point to test
keywords on all of these match types.
Google offers four options that determine when your
keywords trigger ads to show up in search results:
exact match,
phrase match, modified broad match
and broad match.
Use Google's
keyword research tool, select «Broad», «
Phrase»
and «
Exact»
keyword matches for some target
keyword phrases or analysis of a competitor web site; the
keywords returned, once you have sorted them into the highest searches first, are the most popular
keywords that are being searched on.
What I did was to do a search for the
exact phrase you used - online dating -
and for related
phrases and keywords and then visit every site I found.
The challenge with «Productivity» was that it was far more crowded with books optimizing for that
keyword and phrases that were
exact title searches (i.e. Extreme Productivity is a book).
In the past,
keyword stuffing
and unnatural sounding
exact match
phrases worked well to get pages surging to the top of search engine results.
When submitting your book, entries must include the
exact phrase «StorytellerUK2017» in the «
keywords» metadata field,
and authors must enroll their book in KDP Select.
As a purely hypothetical example, if the keyphrase «New York tax lawyer» appeared in 85 searches in the sample search database in the past 100 days,
and 1,670 websites use that
exact phrase, the KEI for that
keyword is 4.326 (i.e., 85 squared divided by 1670).
Phrase match keywords are similar to exact match, but they only require a certain phrase from the query to match exactly, and the rest of the search term can be any
Phrase match
keywords are similar to
exact match, but they only require a certain
phrase from the query to match exactly, and the rest of the search term can be any
phrase from the query to match exactly,
and the rest of the search term can be anything.
Adwords offers three different types of
keywords that you can set when targeting your
keywords — broad,
phrase,
and exact.
However, not so fast, as Google
keywords tool allows you to query for broad match,
exact match
and phrase.
Shownotes Google has placed a focus on connecting visitors to pages with the meaning they're looking for rather than just
exact phrases and keywords to help provide users with the best possible results.
Never use the
exact sentence, but rewrite it to include the
keywords and key
phrases.
Weave the
exact keywords or key
phrases you find in the job ad into your resume's profile
and the descriptions of your job responsibilities
You can increase the possibility of your resume being selected by using the
exact keywords, terms
and phrases on your resume
and cover letter that are used in the job posting.