Build links on relevant pages where the readers would have a genuine interest in your website, and don't use
exact match anchor text.
An intelligent SEO person could simply find a high PR blog with open commenting, and add
exact match anchor text into the comments.
Analyzing the Penguin update, Microsite Managers discovered the threat posed by
exact match anchor text.
Virtually all of the sites that had been penalized had over 60 percent of their inbound links containing
exact match anchor text.
My very first task was to create a few dozen splogs on freehost domains and to link them all together with
exact match anchor texts, so it's suffice to say that a lot has changed during the past ten years.
My very first task was to create a few dozen splogs on freehost domains and to link them all together with
exact match anchor texts, so it's suffice to say that a lot has changed during the -LSB-...]
Check out their latest posts such as why you should choose partial over
exact match anchor text & how HTML5 ties into SEO.
All they require is a little effort and some nice
exact match anchors and wahla — you've got additional referrers that are estatic to be visiting your business.
Well I guess a good start would be are you doing any link building besides shitty
exact match anchors from blog comments?
Mind you, these were
exact match anchors like: «accident attorney», «car accident attorney», «personal injury attorney», and so on.
Recently, Google started filtering and lowering the rankings of sites that overused
exact match anchors both on and off site, and those sites that overused, or «stuffed» keywords into the content.
A great example of a penalty from Google for too many
exact match anchors, is the recent JCPenney case.
Not exact matches
Now,
exact -
match anchor text is an easy trigger for Google's dreaded Penguin algorithm.
Tactics in this era focused on keyword - optimized
anchor text,
exact -
match domains, huge networks of interlinked sites, and towards the end, heavily - spun content.
Thus, a do follow link from that same dry cleaning site today, could actually act like a boat
anchor, and sink your rankings for that
exact match term.
• Avoid using
exact anchor text links too often — A common mistake that many site owners make is to use text
anchors that contain
exact match keywords, like «car accident lawyer», for example.
One theory is that only two percent should be «
exact match» and the rest all naked, dirty and branded
anchors.
To avoid over-optimization penalties,
exact match keyword
anchors must be 4 % or lower.