Sentences with phrase «exact match anchors»

A great example of a penalty from Google for too many exact match anchors, is the recent JCPenney case.
Recently, Google started filtering and lowering the rankings of sites that overused exact match anchors both on and off site, and those sites that overused, or «stuffed» keywords into the content.
Mind you, these were exact match anchors like: «accident attorney», «car accident attorney», «personal injury attorney», and so on.
Well I guess a good start would be are you doing any link building besides shitty exact match anchors from blog comments?
All they require is a little effort and some nice exact match anchors and wahla — you've got additional referrers that are estatic to be visiting your business.
Check out their latest posts such as why you should choose partial over exact match anchor text & how HTML5 ties into SEO.
My very first task was to create a few dozen splogs on freehost domains and to link them all together with exact match anchor texts, so it's suffice to say that a lot has changed during the -LSB-...]
My very first task was to create a few dozen splogs on freehost domains and to link them all together with exact match anchor texts, so it's suffice to say that a lot has changed during the past ten years.
Virtually all of the sites that had been penalized had over 60 percent of their inbound links containing exact match anchor text.
Analyzing the Penguin update, Microsite Managers discovered the threat posed by exact match anchor text.
An intelligent SEO person could simply find a high PR blog with open commenting, and add exact match anchor text into the comments.
Build links on relevant pages where the readers would have a genuine interest in your website, and don't use exact match anchor text.

Not exact matches

Now, exact - match anchor text is an easy trigger for Google's dreaded Penguin algorithm.
Tactics in this era focused on keyword - optimized anchor text, exact - match domains, huge networks of interlinked sites, and towards the end, heavily - spun content.
Thus, a do follow link from that same dry cleaning site today, could actually act like a boat anchor, and sink your rankings for that exact match term.
• Avoid using exact anchor text links too often — A common mistake that many site owners make is to use text anchors that contain exact match keywords, like «car accident lawyer», for example.
One theory is that only two percent should be «exact match» and the rest all naked, dirty and branded anchors.
To avoid over-optimization penalties, exact match keyword anchors must be 4 % or lower.
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