While exact match domains, may still carry some weight in search engine results page (SERP), their utility has been somewhat diluted by increasingly sophisticated algorithms that detect the flimsy content that some of these sites are loaded with.
If Tesla doesn't have to have
an exact match domain name, neither do you.
If your traffic comes purely from search engines, then using
an exact match domain name may be a smart decision for you.
Purchasing
exact match domains as a defense mechanism — Many «brands» undergo the practice of pursuing and grabbing attractive exact match domains as defense mechanisms for their rankings.
By this time next year, it is feasible that there is no distinct advantage of having
an exact match domain.
However, search engines use intelligent algorithms and are unlikely to rank
an exact match domain highly if the rest of the site consists of poor - quality content.