To avoid over-optimization penalties,
exact match keyword anchors must be 4 % or lower.
Not exact matches
Tactics in this era focused on
keyword - optimized
anchor text,
exact -
match domains, huge networks of interlinked sites, and towards the end, heavily - spun content.
Recently, Google started filtering and lowering the rankings of sites that overused
exact match anchors both on and off site, and those sites that overused, or «stuffed»
keywords into the content.
• Avoid using
exact anchor text links too often — A common mistake that many site owners make is to use text
anchors that contain
exact match keywords, like «car accident lawyer», for example.